I created a focus group on Facebook of 20 people, 10 male and 10 female, who were all in my target age range of 16-25. I choose this age range because It would be easier for me to relate to them as I'm the same age. I chose to include an equal number from both genders as I want my magazine to be gender neutral.
I asked my focus group what magazine name they prefer, and these were the results;
I'm therefore called my music magazine 'FORTE', which is a musical term for loud.
I then asked my focus group what colour scheme to have, and these were the results:
Over half said blue/ purple, so I used that colour scheme for my final construction.
I also asked my focus group what style of clothing the main model should wear:
Most people said casual and plain, so I chose something that fits into both categories.
I asked my focus group what masthead colour they preferred out of these:
8 people said purple and 12 said white because it stands out more, so I decided to go with white.
I asked my focus group what image they preferred for the double page spread out of these three:
Over half said they prefer the middle image, so this is the one I used in my final construction.
